Identify anonymous visitors to your website

To help you grow increase leads and sales for your business

Are you interested in identifying anonymous website visitors to your website, so you can do more powerful marketing? VisitorID can help!

Wouldn’t it be great to find out who is visiting your website, so that you could market to those individuals? Nearly 97% of all website visitors leave without ever returning to a website. These are visitors that could very well be great customers for your business. With VisitorID, we can identify 50-75% of all visitors to your website. By identifying visitors, we can then create more intelligent marketing campaigns to help you increase you revenues.

Using our identify graph of that includes billions of data points from hundreds of millions of individuals, we can provide info such as:

  • First name and last name
  • Physical address
  • Email address
  • IP addresses
  • Phone numbers (mobile phones and landline phones)
  • Gender
  • Social media handles (Facebook, LinkedIn, Twitter, YouTube, etc.)
  • Demographic information
  • Income data
  • Occupation
  • Consumer behaviors
  • Online behaviors
  • Other information

Some of the ways we can advertise to the visitors we identify include:

  • Email acquisition campaigns
  • Targeted social media marketing ads
  • Targeted Google ads
  • Targeted direct mail campaigns
  • Text ads

Intelligent Identity Graph

Today’s more intelligent identity graphs give you a truly comprehensive view of your customer by using privacy-compliant methods to link emails, physical addresses, and mobile IDs to information on demographics, financial status, media and technology usage, buying behavior and more. 

Identify Anonymous Visitors To Your Website

Understanding who visits your website is a very important part of the marketing process for any business that relies on website traffic. However, the ability to track on the web is changing. Changes to iOS for example make targeted marketing much more difficult than ever before. Not to mention that soon, cookies will soon be a thing of the past. As marketers, how can we create effective marketing campaigns if we can’t target market our visitors? As users, it’s much more relevant to get ads that are relevant to you than generic ads. Being able to identify anonymous website visitors can provide us with the information we need to run more successful marketing campaigns.

Why Identifying Anonymous Visitors on Your Website is Important

Identifying anonymous website visitors enables to run data driven personalized marketing campaigns. Considering that nearly 97% of all users leave a site without every coming back, for visitors that visit certain pages of your site, we want to do everything we can to bring those visitors back at as low a cost as possible. Especially if you’re an advertiser that deals with super expensive costs per click (like personal injury attorneys or those in the insurance industry). This allows us to do multiple things, including:

  • Improved personalized marketing and targeted campaigns: This gives you the option of doing retargeting campaigns, email marketing, texts, traditional mail, etc.
  • Enhanced understanding of your target audience: Have much more data on who is actually visiting your site.
  • More effective conversion strategies: Create better content targeted to the different demographics of your site visitors.
  • Advanced lead generation: Get more leads and lower your cost per lead.
  • Information that can be used by sales teams: It also empowers your sales team with significant insights that maximize the results of their efforts.

Understanding the Behavior of Anonymous Website Visitors

An essential aspect of identifying anonymous website visitors is understanding their behavior. Tracking visitors’ activities on your website, such as the pages they visit, the amount of time they spend, and their engagement with specific content, provides a wealth of data to analyze. For example, if you are an employment attorney and someone visited the page on your site that talks about “unpaid overtime”, it’s reasonable to assume that may be someone on your site who may need the help of an attorney that handles cases involving wage and overtime issues. Aside from knowing what specific pages they visited on your site, you may want to know the amount of time spent on those pages. Did they watch a video on your site? Did they being to fill out a form and then stop because the form was too long? These are things all website owner and businesses would want to know since the data provides businesses with the user behavior insights necessary to make informed marketing choices and enhance user experience.

Steps to Convert Anonymous Visitors into Leads

Once you’ve managed to successfully identify website visitors, the next step is to convert those visitors into leads. Effective conversion strategies might differ from business to business, but there are several commonly used methods. Some examples:

  • Run retargeting campaigns on Facebook/Instagram: Yes, you can run some retargeting even without identifying visitors but this will give you a much more robust list of people to retarget.
  • Email marketing campaigns: Follow up email campaigns can be a powerful way to follow up with site visitors
  • SMS campaigns: Since you will have phone numbers for many visitors, SMS campaigns becomes an option.
  • Phone call campaigns: This isn’t a good use case for most website, unless you already have that person has entered their information directly into your system before.

Tips to Enhance Your Website’s Visitor Tracking Capabilities

To improve your website’s visitor tracking capabilities, there are several tips you can apply. These involve optimizing your existing systems and applying cutting-edge enhancements.

Here are some tips to consider:

  1. Use high-quality visitor identification tools: While there are many solutions out there, most aren’t the highest quality and may not be validating email addresses or may have too large of a database of non-verified people.
  2. Implement analytic tools for better data assessment.
  3. Engage in data enrichment to improve the data quality.
  4. Employ audience segmentation to categorize your visitors effectively.
  5. Conduct routine checks to ensure tools and systems are always up to date.

These improvements can lead to better match rates and conversion rates, enhancing your marketing efforts and potentially driving more revenue for your business.

Common Challenges in Identifying Anonymous Website Visitors

While the process of identifying website visitors can be beneficial, it doesn’t come without its challenges. Here are a few common hurdles:

  1. Compliance with data protection regulations: Compliance is key. VisitorID ensures all the data we provide is compliant.
  2. Obtaining accurate and actionable data: There are many ‘fake user’ accounts that exist on the web. Some anonymous visitor ID platforms do not do a good job of scrubbing the data to make sure they are providing quality lead data.
  3. Difficulty in integrating tools with existing systems: This can be a challenge, but we make this process very simple with a simple addition of our tracking pixel onto your website.
  4. The complexity of managing data across multiple channels.
  5. Decisions on how to use the data: Not all marketing solutions are right for everyone. You must choose a method that will not freak your audience out.

Future Trends in Anonymous Website Visitor Identification

As technology evolves, so do the ways in which we can identify website visitors. Several trends are emerging that promise to make visitor identification even more powerful.

The future trends include:

  1. Increased use of AI for visitor identification and behavior assessment.
  2. Advanced predictive modeling based on collected data.
  3. Greater adoption of intent analysis to evaluate a visitor’s likely actions.
  4. Enhanced personalization driven by visitor behavior data.
  5. Use of biometrics in visitor identification and access control.

These trends foresee a world where visitor identification is not just about gathering data but also using it to deliver a personalized, interactive experience to each website visitor.

FAQs

What are the benefits of knowing who is visiting your website?

Knowing who is visiting your website enables businesses to provide personalized experiences to visitors, build more effective marketing strategies, and improve lead generation efforts.

Are there any privacy concerns when identifying anonymous visitors?

Identifying visitors should always comply with data protection regulations, such as the GDPR in Europe. Visitors should be informed of tracking efforts and given the choice about whether to allow cookies or other tracking methods.

What tools or technologies can be used to identify anonymous website visitors?

There are many tools out there, most that exist for B2B. However, for B2C, we believe VisitorID is the best solution available today.

What strategies can be used to convert anonymous visitors into leads or customers?

Strategies include offering valuable content, utilizing chatbots, incorporating sign-ups for newsletters or other email subscriptions, using personalized calls-to-action and the deployment of targeted email campaigns.

Why is it important to identify anonymous visitors to your website?

Identifying visitors helps improve user experience, lead generation, sales efforts, and ultimately, customer satisfaction. It provides insights that can be used to drive business growth.

How can identifying anonymous visitors help with website personalization?

Identifying visitors allows businesses to understand their behavior and preferences, leading to a more personalized experience on the website, ranging from specialized content to personalized marketing messages.

How does identifying anonymous visitors contribute to improving user experience?

Identifying anonymous visitors provides insights into what content or feature visitors are interested in, allowing businesses to tailor their website accordingly, improving user experience.

How can identifying anonymous visitors help with lead generation?

Visitor identification allows the gathering of information like email addresses and phone numbers, which can be used to contact potential leads, making visitor identification a powerful tool in lead generation.

What are some best practices for identifying and tracking anonymous website visitors?

Best practices include using quality visitor identification tools, employing the use of analytic tools, engaging in data enrichment, performing regular data checks, and audience segmentation.

What data can be gathered about anonymous website visitors?

A vast amount of data can be collected about website visitors, including the pages they visit, their IP addresses, their time spent on the site, the device and browser they use, their location, and in some cases, even their company name and contact info when available.

The constant evolution of website visitor identification techniques promises an exciting future for digital marketers. Harnessing these strategies enables you to maximize your marketing efforts, rendering the internet not just a vast sea of anonymous faces but a meaningful platform bustling with potential leads.